Influencer Marketing: A Powerful Marketing Tool on the Rise
16/04/2020
Influencer marketing, until fairly recently a new marketing tool, is now on the frontier of becoming a mainstream marketing channel....
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Moving Towards 5G – Slowly but Surely
06/04/2020
5G technology started to become a buzzword around 2017, when it was still in a nascent stage of development, to...
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Global Economy Bound to Suffer from Coronavirus Fever
23/03/2020
Global economy has slowed down in response to coronavirus. Factories in China and many parts of Europe have been forced...
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Indian Medical Device Rules: Prospects among Ordeals for Manufacturers
19/03/2020
India’s recent notification on regulating medical devices is another step on the government’s behalf to raise healthcare standards in the...
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The EU Green Deal – Good on Paper but Is That Enough?
04/03/2020
The EU, which has always been ahead of the curve in tackling climate change and ensuring emission control, has rolled...
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Indian Medical Device Rules: a Step towards a Better Future
25/02/2020
Healthcare sector in India is witnessing a churn as a result of the government’s attempt to make healthcare more affordable...
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Is Sustainability Just Another Buzzword in Food Packaging Industry?
13/02/2020
Sustainable food packaging has recently received an increased attention within the food & beverage sector. Most players try to make...
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Media Players Push the Envelope to Sway in on Streaming Arena
30/01/2020
The emergence of online entertainment has led to consumers transitioning from a fixed time-based entertainment on TV to on-demand watching...
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Social Commerce Reshaping How Brands Sell and Customers Buy
16/01/2020
Today, social media is at the core of many brands’ marketing strategies. The growing value that customers (especially the younger...
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Luxury Brands Become Collateral Damage of Hong Kong-China Conflict
12/12/2019
Talk to any top executive at Gucci, Prada, Tiffany (or any luxury brand for that matter) and they will tell...
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